NewFront week is a battle for the industry’s attention. For Yahoo, we needed more than announcements—we needed a compelling story about where the company is going.
Every Pixel Is Smarter became the platform for the night, bringing Yahoo’s premium content, data, AI and advertising capabilities together into one connected story. My role went beyond defining the big idea: I helped shape the narrative of the entire show, from the presentation and immersive 145-foot projection environment to the interstitial films that tied it all together.
The event surpassed its attendance goal at 104%, with nearly 300 clients and partners, while organic social impressions grew by 34K, 25+ Press mentions, and 6.8M UVMs. The numbers delivered. So did the reviews—from our CMO and some particularly discerning creatives from across the industry.
One night. One room. A much bigger picture of what Yahoo can do.
Motion Studio: State
