Somewhere, there's a classroom where project managers and account people learn a secret vocabulary. One full of jargon so bland and repetitive that creatives throughout the ages have struggled to stay awake during meetings.

Since we all complain about these seemingly meaningless turns of phrase, I wanted to show the advertising world that yes, buzzwords are beautiful (in their own way).

Nothing special about taking street photography. Not everything I capture is a decisive moment. But sometimes a random, mundane scene of my surroundings fills up my memory bank way more vividly than anything else. 

All Photographs © 2017-2022 Garam Park.