EXPERIENCE

Creative Director | Yahoo, New York
Sep 2025 – Present

Creative lead for Yahoo Finance & B2B verticals, shaping the full vertical ecosystem across CTV, visual identity, social, landing pages, CRM, and experiential work, while partnering with marketing leadership and top creative agencies to deliver cohesive, high-impact campaigns.

Freelance Creative Director | Garam Park LLC, Remote
Mar 2025 – Sep 2025

Independent creative lead, developing 360 campaigns and brand platforms for ad agencies, brand consultancies, and in-house brand studios.

Creative Director | 72andSunny, Los Angeles
Sep 2024 – Feb 2025

Creative lead on United Airlines MileagePlus account. Managed direct teams of 8 and oversaw all campaign development funnels and three groups of client relationships and multiple partner agencies.

Creative Director | Dentsu Creative, New York
Apr 2021 – Aug 2024

Creative lead in art on American Express global account. Led a team of 6 to deliver 360° campaigns that drove a 259% surge in site traffic and shifted brand appeal to Gen Z and millennials—resulting in 75% of new Platinum/Gold signups from these segments and a 16% spending increase.

Associate Creative Director | Digitas, Boston
Apr 2019 – Mar 2021

Creative lead in art on the B2B side of Bank of America. Directed AR/VR, social, and OLV campaigns, including one driving $600K in donations and boosting client favorability by 37%. Also supported work for CVS and Lenovo.

Associate Creative Director | Grey Group, New York
Jul 2018 – Feb 2019

Creative lead on the GSK portfolio, led creative across brands including Tums, Eno, Otrivin, Nicorette, Nicoderm, and Theraflu( NY and global ). Spearheaded innovation projects with Betaworks.

Senior Art Director | Grey Group, New York
Mar 2014 – Jul 2018

Rebranded Nicorette/Nicoderm with a global 360° campaign and their first digital quit platform. Led creative for HSBC, B2B. Also created the Cannes-winning campaign Gillette’s “Go Ask Dad” and the Rio Olympic spot—“Perfect isn’t pretty,” collaborating with iconic franchisees like Marvel and LucasFilm, and diverse Fortune 500 brands.

Art Director Apprentice | VMLY&R, New York
Aug 2013 – Mar 2014

Contributed to high-profile integrated campaigns for Men’s and Lady’s Speed Stick, developed TV commercial concepts for Colgate, and supported cross-channel creative for Protex, gaining hands-on experience in global brand storytelling.

Art Director Intern | Havas Worldwide, New York
Jun 2012 – Aug 2012

Crafted TV concepts for Claritin, developed interactive digital creative for Dr. Scholl’s, and contributed to strategic campaign work for Charles Schwab.

SELECTED BRANDS

Finance & Financial Services

Yahoo Finance · American Express · Bank of America · HSBC · Chase · Charles Schwab

B2B

Yahoo DSP · Bank of America · HSBC

Tech & Consumer Electronics

Yahoo · Lenovo · Canon

Sports & Entertainment

NFL · MLB(via Bank of America) · Rio 2016 Olympics(via Gillette) · DIRECTV

Travel, Hospitality & Dining

Delta Air Lines · United Airlines · United MileagePlus · Marriott · Resy

CPG: Personal Care & Home

P&G · Gillette · Pantene · Febreze · Colgate

CPG: Food & Beverage

Oreo · Papa Johns

Health & Pharma

GSK · CVS · Claritin

Non-Profit & Public Service

National Park Service · Washington Heights Corner Project

Creative & Innovation Partners

Marvel · Lucasfilm · Betaworks