Yahoo DSP had a perception problem, not a performance problem. We win nearly 9 out of 10 head-to-head performance tests—but in a sea of B2B sameness, great results weren’t getting noticed.
So instead of talking about performance, we put on one. Enter Troy Hawke, Milo McCabe’s gloriously overdressed connoisseur of everyday excellence. Across CTV, social, and CES events, Troy celebrated marketers like the high performers they are, while Yahoo DSP gave them something worth celebrating.
The final wink? We used Yahoo DSP itself to find and serve the campaign to them.
The work ranked #1 in engagement and view-through rate across paid LinkedIn creative and earned an Adweek exclusive, contributing to 1.8M in earned media reach.
Turns out, performance performs.
Agency: Conscious Minds, partners in making.
