What happens when you take a brand seriously — but not its comfort zone?
I don’t invent brands — but I do give them a makeover. A personal stylist turned corporate. Out with “we’ve always done it this way.” And in with “let’s make something people actually care about. Think about. Dream about.” From global rebrands to culture-driving campaigns, I thrive in making the unexpected.
I can’t go back in time (trust me, I’d have made some different fashion choices in the early 2000s) or rebrand myself, unfortunately — otherwise, I’d have given myself a mysterious past, a Scottish accent, and a name like “Colt Thunder.”
But I can rebrand the world around me. And that’s the next best thing.
If your brand needs its own makeover (minus the questionable 2000s fashion), let’s chat.
EXPERIENCE
Creative Director :: Yahoo, New York
Sep 2025 – Present
Lead creative across Yahoo Finance and Yahoo DSP & Yahoo Ads (B2B), setting the vision for brand platforms and integrated campaigns spanning CTV, visual identity, social, CRM, digital, and experiential. Partner with business and marketing leadership, cross-functional teams, and top creative agencies to build cohesive brand systems and deliver product launches and tentpole experiences.
Freelance Creative Director :: Garam Park LLC, Remote
Mar 2025 – Sep 2025
Independent creative lead, developing 360 campaigns and brand platforms for ad agencies, brand consultancies, and in-house brand studios.
Creative Director :: 72andSunny, Los Angeles
Sep 2024 – Feb 2025
Ad Age A-List Agencies: No.8, 2024
Creative lead on United Airlines MileagePlus account. Managed direct teams of 8 and oversaw all campaign development funnels and three groups of client relationships and multiple partner agencies.
Creative Director :: Dentsu Creative, New York
Apr 2021 – Aug 2024
Cannes Lions Agency of the Year, 2022
Creative lead in art on American Express global account. Led a team of 6 to deliver 360° campaigns that drove a 259% surge in site traffic and shifted brand appeal to Gen Z and millennials—resulting in 75% of new Platinum/Gold signups from these segments and a 16% spending increase.
Associate Creative Director :: Digitas, Boston
Apr 2019 – Mar 2021
Creative lead in art on the B2B side of Bank of America. Directed AR/VR, social, and OLV campaigns, including one driving $600K in donations and boosting client favorability by 37%. Also supported work for CVS and Lenovo.
Associate Creative Director :: Grey, New York
Jul 2018 – Feb 2019
Creative lead on the GSK portfolio, led creative across brands including Tums, Eno, Otrivin, Nicorette, Nicoderm, and Theraflu ( NY and global ). Spearheaded innovation projects with Betaworks.
Senior Art Director :: Grey, New York
Mar 2014 – Jul 2018
Adweek Global Agency of the Year · Ad Age A-List Agency of the Year · Cannes Lions No.2 Most-Awarded Agency Worldwide, 2014–2016
Rebranded Nicorette/Nicoderm with a global 360° campaign and their first digital quit platform. Led creative for HSBC, B2B. Also created the Cannes-winning campaign Gillette’s “Go Ask Dad” and the Rio Olympic spot—“Perfect isn’t pretty,” collaborating with iconic franchisees like Marvel and Lucasfilm, and diverse Fortune 500 brands.
Apprentice Art Director :: VMLY&R, New York
Aug 2013 – Mar 2014
Contributed to high-profile integrated campaigns for Men’s and Lady’s Speed Stick, developed TV commercial concepts for Colgate, and supported cross-channel creative for Protex, gaining hands-on experience in global brand storytelling.
Art Director Intern :: Havas Worldwide, New York
Jun 2012 – Aug 2012
Crafted TV concepts for Claritin, developed interactive digital creative for Dr. Scholl’s, and contributed to strategic campaign work for Charles Schwab.
SELECTED RECOGNITION
Press Coverage
BBC · CNN · Forbes · Fast Company · Vanity Fair · Campaign · AdAge · Adweek · The Drum · The Boston Globe
Cannes Lions
Bronze - Branded Content (Digital / Mobile)
4x Shortlist - Entertainment & Promo / Activation
Clio Awards
2x Silver - Music Marketing & Branded Content (Digital / Mobile)
Effie Awards
Bronze - North America
Webby Awards
People’s Voice, Media & PR - Best Use of Online
Oneshow
Merit - Print
SELECTED BRANDS
Finance & Financial Services
Yahoo Finance · American Express · Bank of America · HSBC · Chase · Charles Schwab
B2B
Yahoo DSP · Bank of America · HSBC
Tech & Consumer Electronics
Yahoo · Canon · Lenovo
Sports & Entertainment
NFL · MLB(via Bank of America) · Rio 2016 Olympics(via Gillette) · DIRECTV
Travel, Hospitality & Dining
Delta Air Lines · United Airlines · United MileagePlus · Marriott · Resy
CPG: Personal Care & Home
P&G · Gillette · Pantene · Febreze · Colgate
CPG: Food & Beverage
Oreo · Papa Johns
Health & Pharma
GSK · CVS · Claritin
Non-Profit & Public Service
National Park Service · Washington Heights Corner Project
Creative & Innovation Partners
Marvel · Lucasfilm · Betaworks