Some travel for the food. Others for the friends, the photos, the escape. But seasoned travelers—the ones who really know—have it down to an art. They move differently. Plan smarter. And always seem one step ahead. Because If You Travel, You Know (IYTYK).
With this campaign, we brought that insider energy to life—through a bold cast of travel-savvy archetypes and a creative platform that let both Delta and Amex color outside the lines. If you’ve ever seen a bit of yourself in these travelers, you know.
The campaign launched with a 259% surge in site traffic in just the first month. For the Delta SkyMiles® Card relaunch in year 2, we doubled down—introducing new travel personas and benefits across every major channel. The campaign soared, outperforming benchmarks across the board.
