Rallying is about coming together. It’s the moment when we join forces, show our support, and stand behind something we care about. And when Baseball comes back, it’s time to rally behind the sport we cherish, the teams we love, the fans watching from home, and all the best moments Baseball has to offer.
BofA raised over $600,000 in donations for Boys and Girls Clubs of America and a 37% increase in brand favorability among clients. The Courageous Conversation virtual event reached 46% of American Twitter users and garnered 735,000 views of the conversation in just a matter of days. And with over 647,000,000 total campaign impressions.
