Awards :
2016 Cannes Lions Bronze Lion, Promo & Activation
2016 Clio Awards Silver, Branded Content, Digital/Mobile
2017 Effie Awards, Bronze, Personal Care
2017 Webby Awards, People's Voice, AN Honoree in Advertising, Media & PR - Best Use of Online Media
[ Self-Initiated Project ]
Today, kids turn to Google for all their questions. So for Father’s Day, Gillette celebrated a more valuable source of information—dads.
Go Ask Dad proved our point that dads can teach us more than any other thing in our lives. It encouraged teens to turn to their dads first instead of the Internet.
Another big lesson learned was the ads that don’t look like ads could perform better than ads with the razors.
With all the recognition and various performance Index, we were able to make this a recurring brief with sound budget.
