We partnered Gillette with Stark Industries to create a new line of razor prototypes rebuilt with Avengers-inspired technology showing just how far too much innovation can go.
To bring this campaign to life, we staged a Stark Industries takeover stunt of Gillette's headquarters in Boston. We invited the local press, and comic book fans to experience the event filled with prototype razors, fireworks, and the real Stan Lee himself.
Awards:
2016 Cannes Lions 4 x Shortlist, Entertainment / promo & Activation
2016 Effie Awards Finalist, North America
